Forge Growth Agency
FORGE GROWTHAGENCY
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FOR UK SOLAR & BATTERY INSTALLERS

The Outsourced
Sales Department
for UK Solar &
Battery Installers.

Pre-qualified home surveys booked straight into your diary — by real people on the phone. No retainer, no setup fee: you pay per survey that goes ahead, billed weekly. And if the homeowner cancels or doesn’t show, it’s credited back.

Pay per booked survey. No retainer. No monthly fee.

Pay per booked survey
Not per month of promises
Credit-back built in
Homeowner no-shows credited back
Exclusive appointments
Never shared, never resold

An example of a client’s diary, with made-up names, showing four confirmed surveys.

Your diary this weekEXAMPLE
Survey booked — D. Prescott — L18
Battery for existing solar · Wed 3:30pm
CONFIRMED · IN YOUR CALENDAR
Survey booked — M. Rowe — CH49
Solar panels + battery · Wed 11:00am
CONFIRMED · IN YOUR CALENDAR
Survey booked — Mr & Mrs Ellis — WA9
4 kW solar + battery · Tue 2:00pm
CONFIRMED · IN YOUR CALENDAR
Survey booked — S. Ahmed — L12
Battery retrofit · Tue 10:00am
CONFIRMED · IN YOUR CALENDAR

It’s not an agency. It’s not a call centre.It’s your outsourced sales department.

01
Real People on the Phone

Real people, UK-based, aiming to ring every homeowner enquiry within five minutes during our calling hours (8am–8pm, Sundays to 5pm). Outside those, first thing next morning.

02
The Qualifying Call

Homeowners answer a short set of questions on a real call before anything reaches your diary. Tyre kickers drop off.

03
Exclusive Appointments

Every survey we book is yours alone — never shared with another installer, never sold twice.

04
Long-Term Partnership

Not a one-off campaign. A sales function that keeps working your enquiries, month after month.

PAY PER BOOKED SURVEY — NO FEES ON TOP

No retainers. No monthly fees.You pay per booked survey.

Marketing agencies get paid whether anything lands in your diary or not. We’ve priced ourselves the other way round — you pay £75 for each survey that goes ahead, invoiced weekly, or take 20 up front for £1,000. Your ad spend is separate: paid by you, straight to Meta, never marked up.

The usual way
  • Monthly retainer — paid whether it works or not
  • “Leads” — a list of phone numbers to chase yourself
  • No-shows and time-wasters are your problem
  • Setup fees and management charges on top
Forge Growth
  • A fixed price per survey that goes ahead: weekly, or 20 up front
  • Confirmed home surveys, already qualified and in your diary
  • Homeowner cancels or no-shows? You don’t pay for it
  • No retainer, no setup fee, no monthly charge

You only pay when a survey in your diary goes ahead. That’s the whole model — so everything we do is pointed at exactly that.

HOW IT WORKS

Five steps. Four of them are ours.

Setup

We build your campaign, your offer and your booking system, then connect your calendar so surveys land in your diary automatically.

We advertise

Ads go live to homeowners across your working area. Your ad budget is paid by you, straight to Meta — never marked up, never a percentage taken.

We qualify and book

We aim to ring every enquiry within five minutes during our calling hours (8am–8pm, Sundays to 5pm); outside those, first thing next morning. We confirm the four things below, then agree a specific date and time.

We confirm

Every survey is reconfirmed before the day, so it holds — and you’re not driving to an empty house.

You survey and sell

You arrive at a homeowner who is expecting you and wants to talk about panels or a battery.

THE STANDARD

What “qualified” actually means.

Before a survey goes anywhere near your diary, all four of these are confirmed on a real phone call — not a web form.

They own the property

Homeowners only — no tenants.

It’s a genuine project

A real install, not a price-check. For a battery, they own the panels.

They’re in your area

Inside the patch you actually cover.

The slot is confirmed

A specific date and time, agreed and reconfirmed.

If the homeowner cancels or doesn’t show, it’s credited back.

Cancelled, no-show, not the homeowner, outside your agreed area, a duplicate, or fake or uncontactable details — it comes off your next invoice, and you can see it on your dashboard. What isn’t credited: a homeowner who doesn’t buy, or a visit you couldn’t make. That’s built into how we charge, not bolted on as a promise.

FULL TRANSPARENCY

Every survey, every outcome, every pound.

You get a private login to your own dashboard: every enquiry, every booking, every credit. Nothing hidden, nothing estimated. The one below is an example, with made-up figures.

An illustrative preview of the client dashboard. For this month it shows 27 surveys booked, 22 attended, 6 sold and 4credited back, alongside a list of this week’s surveys.

yourcompany — dashboard
SURVEYS BOOKED
27
this month
ATTENDED
22
confirmed & sat
SOLD
6
marked by you
CREDITED BACK
4= £0 owed
homeowner cancelled or no-show
Surveys bookedBY WEEK
W1
W2
W3
W4
W5
W6
W7
W8
This week’s surveysEXAMPLE
HOMEOWNERJOBWHENSTATUS
S. Ahmed — L12Battery retrofitTue 10:00SOLD
Mr & Mrs Ellis — WA94 kW solar + batteryTue 14:00ATTENDED
D. Prescott — L18Battery for existing solarWed 15:30CONFIRMED
K. Osei — L4Solar panels + batteryThu 09:30CREDITED — £0
M. Riley — WA10Solar panelsThu 14:00CONFIRMED

Example data, made up — your dashboard shows your own numbers

Why this isn’t like anything you’ve tried before.

Lead sellers sell the same homeowner to three installers. Call centres sell you scripts. Neither of those is what your business actually needs.

What you need is home surveys. Booked. In your diary. By someone the homeowner has already spoken to and qualified.

That’s all we do. We are the sales function bolted onto your business — UK-based, exclusive appointments, and built to scale with you over years, not weeks.

QUESTIONS

Asked on almost every call.

We don’t sell contact details, and we never sell the same homeowner to other installers. Every homeowner has spoken to one of us on a real phone call, answered the qualifying questions, and agreed a specific survey date and time before anything reaches your diary. You pay for a survey that goes ahead, not a phone number.

TAKES 30 SECONDS

One installer per area — and we do it properly.

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